LinkedIn digital Communication and Thought Leadership: Winkler AG reports
04.04.2023 65 min
Zusammenfassung & Show Notes
Björn Henkel is the General Manager of Winkler AG. Winkler offers flexible heating solutions and has a huge export share, because they always were open for internationalization.
Lately, Winkler AG decided to add LinkedIn to their communication mix and we would like to share with you what is the reason behind it and what they achieved so far with applying thought leadership on LinkedIn.
Most corporates believe LinkedIn is a pure job and recruiting portal. While that may have been true back in the beginnings (May 2003) today LinkedIn is more a business portal. With 900 million members they are the #1 in the B2B arena.
Join our discussion this stream. Engage by asking your questions and give us feedback in the comments section below.
Looking forward welcoming you to this very special episode that aligns finally manufacturing, marketing, PR and sales.
Lately, Winkler AG decided to add LinkedIn to their communication mix and we would like to share with you what is the reason behind it and what they achieved so far with applying thought leadership on LinkedIn.
Most corporates believe LinkedIn is a pure job and recruiting portal. While that may have been true back in the beginnings (May 2003) today LinkedIn is more a business portal. With 900 million members they are the #1 in the B2B arena.
Join our discussion this stream. Engage by asking your questions and give us feedback in the comments section below.
Looking forward welcoming you to this very special episode that aligns finally manufacturing, marketing, PR and sales.